Our formulations push the boundaries with highly concentrated Australian extracts packed with nutritional properties benefiting your hair and scalp's health. These high performing Australian bio-actives are superior in antioxidant, conditioning, damage repair and age-defying properties. Through an advanced cellular extraction process, these extracts exhibit the first 'True to Nature' full plant profile of phytoactive compounds, existing exactly as they do in nature. These extracts are the hero ingredients in our products, and our natural clean formulas give them space to maximise their unique properties to the fullest potential. We are putting Perth on the map with ground breaking local research to develop new premium products that celebrate the best that Australian nature has to offer.
At Particular we strongly believe in the power and importance of natural ingredients. We hold ourselves to very high standards and go through a stringent selection process to ensure that all our ingredients are of 100% natural origin. Each ingredient is of the highest quality and is specifically chosen based on functionality and effectiveness. Our concentrated formulas do not contain filler ingredients to dilute the products.
We believe in potency instead of making label claims, which is why each ingredient selected serves a purpose. While traditional hair products pride themselves in using 1-2 key ingredients, we have challenged this by packing our products with high potency ingredients that are all individually fundamental in our formulas. Particular products are proudly non-toxic, sulphate free, silicone free, perfume free and phenoxyethanol free. We use a natural plant-derived preservative, and our scent is created using a blend of essential oils.
The ingredients we use are sourced ethically, ensuring they are palm free and vegan. None of our product are ever tested on animals.